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books:this_is_marketing_you_can_t_be_seen_until_you_learn_to_see [2024-02-21 20:51] – [This Is Marketing: You Can't Be Seen Until You Learn to See] dawarnerbooks:this_is_marketing_you_can_t_be_seen_until_you_learn_to_see [2024-02-21 22:12] (current) – dawarner
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 //**This Is Marketing: You Can't Be Seen Until You Learn to See**// by Seth Godin ((Godin, Seth. "This Is Marketing: You Can't Be Seen Until You Learn to See." Penguin Portfolio, 2018. ISBN: 978-0525540830)) is a thought-provoking exploration of modern marketing and a guide to doing work that truly matters in the world. Seth Godin, a renowned marketer and author, brings together his vast experience and wisdom into one comprehensive and accessible package. This book is a powerful resource for entrepreneurs, marketers, leaders, and anyone looking to make a meaningful impact in the business world. //**This Is Marketing: You Can't Be Seen Until You Learn to See**// by Seth Godin ((Godin, Seth. "This Is Marketing: You Can't Be Seen Until You Learn to See." Penguin Portfolio, 2018. ISBN: 978-0525540830)) is a thought-provoking exploration of modern marketing and a guide to doing work that truly matters in the world. Seth Godin, a renowned marketer and author, brings together his vast experience and wisdom into one comprehensive and accessible package. This book is a powerful resource for entrepreneurs, marketers, leaders, and anyone looking to make a meaningful impact in the business world.
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 ==== Synopsis ==== ==== Synopsis ====
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 Godin's insights are framed around the idea that great marketers focus on helping others and, in doing so, achieve their own goals. He delves into various essential concepts, such as building trust and obtaining permission from your target market, the art of positioning, the importance of helping others achieve their aspirations, the evolving landscape of advertising and branding, the role of tension in purchase decisions, and the crucial connection between marketing and the stories we tell ourselves about our social status. Godin's insights are framed around the idea that great marketers focus on helping others and, in doing so, achieve their own goals. He delves into various essential concepts, such as building trust and obtaining permission from your target market, the art of positioning, the importance of helping others achieve their aspirations, the evolving landscape of advertising and branding, the role of tension in purchase decisions, and the crucial connection between marketing and the stories we tell ourselves about our social status.
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 ==== Key Concepts ==== ==== Key Concepts ====
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   - **Role of Tension:** Godin discusses the surprising role of tension in decision-making, showing how understanding this can greatly influence consumers' choices.   - **Role of Tension:** Godin discusses the surprising role of tension in decision-making, showing how understanding this can greatly influence consumers' choices.
   - **Storytelling and Social Status:** The author argues that marketing fundamentally revolves around the stories we tell ourselves about our social status, offering insights into the power of narrative in marketing.   - **Storytelling and Social Status:** The author argues that marketing fundamentally revolves around the stories we tell ourselves about our social status, offering insights into the power of narrative in marketing.
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 ==== Review ==== ==== Review ====
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 The book excels in its ability to guide readers in understanding the changing dynamics of marketing in the digital age. It encourages a shift from self-centered marketing strategies to customer-focused, value-driven approaches. Godin's use of real-world examples and memorable anecdotes adds depth and practicality to his teachings. The book excels in its ability to guide readers in understanding the changing dynamics of marketing in the digital age. It encourages a shift from self-centered marketing strategies to customer-focused, value-driven approaches. Godin's use of real-world examples and memorable anecdotes adds depth and practicality to his teachings.
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 ==== Wrap It Up ==== ==== Wrap It Up ====
  
 In //**This Is Marketing: You Can't Be Seen Until You Learn to See,**// Seth Godin delivers a masterful treatise on modern marketing. It is not just a book; it's a roadmap to becoming a more effective, ethical, and impactful marketer. Whether you are an entrepreneur, a small business owner, or part of a large corporation, this book will help you reframe your approach to marketing, allowing you to connect with people who genuinely need and appreciate your product or service. It's a must-read for anyone looking to make a meaningful difference in the world of marketing. In //**This Is Marketing: You Can't Be Seen Until You Learn to See,**// Seth Godin delivers a masterful treatise on modern marketing. It is not just a book; it's a roadmap to becoming a more effective, ethical, and impactful marketer. Whether you are an entrepreneur, a small business owner, or part of a large corporation, this book will help you reframe your approach to marketing, allowing you to connect with people who genuinely need and appreciate your product or service. It's a must-read for anyone looking to make a meaningful difference in the world of marketing.
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 ===== See Also ===== ===== See Also =====
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   * [[https://www.amazon.com/dp/B07DBR1V9S?tag=westbase10-20|Shop This Book on Amazon]]   * [[https://www.amazon.com/dp/B07DBR1V9S?tag=westbase10-20|Shop This Book on Amazon]]
   * [[https://www.sethgodin.com/|Seth Godin's Website]]   * [[https://www.sethgodin.com/|Seth Godin's Website]]
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 {{page>westbase:affiliate_disclosures&noheader}} {{page>westbase:affiliate_disclosures&noheader}}
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 ===== References ===== ===== References =====
  
books/this_is_marketing_you_can_t_be_seen_until_you_learn_to_see.txt · Last modified: 2024-02-21 22:12 by dawarner