Differences

This shows you the differences between two versions of the page.

--- contents:glossary [2024-01-11 18:39] – [C] dawarner
+++ contents:glossary [2024-01-11 18:45] – [C] dawarner
@@ Line 72: / Line 72: @@
   * **Customer Relationship Management (CRM)**
-    * The strategies, processes, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It aims to enhance customer satisfaction, retention, loyalty, and sales.
+    * The strategies, systems, processes, software, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It tracks customer data, interactions, and touchpoints to improve customer service, satisfaction, loyalty, retention, and sales.
   * **Customer Retention**