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--- contents:glossary [2023-10-15 19:34] – [Glossary] dawarner
+++ contents:glossary [2024-05-18 20:16] (current) – [A] dawarner
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 ====== Glossary ======
-From The WESTbase Wiki, The Online Digital Marketing Resource.
 This comprehensive collection of marketing terms and definitions, in alphabetical order, is designed to help you navigate the vast world of marketing with ease. Whether you're a seasoned marketing professional or just starting your journey in the field, this glossary provides concise explanations of key marketing concepts, strategies, and techniques. From digital marketing and branding to market research and customer experience, each entry offers a clear understanding of the terminology commonly used in the marketing industry. Use this resource as your go-to guide to expand your marketing knowledge and enhance your understanding of essential marketing principles.
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   * **Affiliate Marketing**
     * A marketing approach where a business rewards third-party publishers, known as affiliates, for driving traffic or generating leads to the company's products and services. Through commission fees, these affiliates are motivated to actively promote the company, contributing to its growth and success.
+  * **[[:aggregate|Aggregate]]**
+    * In the context of human-curated content gathered together, aggregate refers to the process of collecting and assembling various pieces of information, content, or data from different sources into a single unified collection or entity.
 ===== B =====
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   * **Customer Persona**
-    * A fictional representation of the ideal customer based on market research and data, including demographics, interests, motivations, behaviors, preferences, pain points, and challenges, used to tailor marketing strategies.
+    * A fictional representation of the ideal customer based on market research and data, including demographics, psychographics, interests, motivations, behaviors, preferences, pain points, and challenges, used to tailor marketing strategies. It helps marketers understand and empathize with their target audience for more effective communication and personalized marketing strategies.
   * **Customer Relationship Management (CRM)**
-    * The strategies, processes, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It aims to enhance customer satisfaction, retention, loyalty, and sales.
+    * The strategies, systems, processes, software, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It tracks customer data, interactions, and touchpoints to improve customer service, satisfaction, loyalty, retention, and sales.
   * **Customer Retention**
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   * **Target Audience**
     * The specific group of individuals or customers that a marketing campaign aims to reach and engage with its products or services.
+  * **[[:trendspotting|Trendspotting]]**
+    * The practice of identifying and analyzing emerging patterns, shifts, or developments within a particular industry or market.
 ===== U =====