Differences

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--- contents:glossary [2024-01-11 18:39] – [C] dawarner
+++ contents:glossary [2024-05-18 20:16] (current) – [A] dawarner
@@ Line 15: / Line 15: @@
   * **Affiliate Marketing**
     * A marketing approach where a business rewards third-party publishers, known as affiliates, for driving traffic or generating leads to the company's products and services. Through commission fees, these affiliates are motivated to actively promote the company, contributing to its growth and success.
+  * **[[:aggregate|Aggregate]]**
+    * In the context of human-curated content gathered together, aggregate refers to the process of collecting and assembling various pieces of information, content, or data from different sources into a single unified collection or entity.
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@@ Line 72: / Line 75: @@
   * **Customer Relationship Management (CRM)**
-    * The strategies, processes, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It aims to enhance customer satisfaction, retention, loyalty, and sales.
+    * The strategies, systems, processes, software, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It tracks customer data, interactions, and touchpoints to improve customer service, satisfaction, loyalty, retention, and sales.
   * **Customer Retention**
@@ Line 201: / Line 204: @@
   * **Target Audience**
     * The specific group of individuals or customers that a marketing campaign aims to reach and engage with its products or services.
+  * **[[:trendspotting|Trendspotting]]**
+    * The practice of identifying and analyzing emerging patterns, shifts, or developments within a particular industry or market.
 ===== U =====