westbase:glossary
Differences
This shows you the differences between two versions of the page.
Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
westbase:glossary [2023-09-10 20:50] – [M] dawarner | westbase:glossary [2023-10-15 19:34] (current) – removed dawarner | ||
---|---|---|---|
Line 1: | Line 1: | ||
- | ====== Glossary ====== | ||
- | |||
- | From The WESTbase Wiki, The Online Digital Marketing Resource. | ||
- | |||
- | This comprehensive collection of marketing terms and definitions, | ||
- | |||
- | Some of the glossary words have dedicated pages within the wiki. | ||
- | ===== A ===== | ||
- | |||
- | * **A/B Testing** | ||
- | * A method of comparing two versions of a webpage, ad, or other marketing elements to determine which one performs better and yields higher conversions or engagement. | ||
- | |||
- | * **Ad Targeting** | ||
- | * A method in which businesses aim their marketing efforts at specific groups of people, typically determined by factors such as demographics, | ||
- | |||
- | ===== B ===== | ||
- | |||
- | * **B2B (Business-to-Business)** | ||
- | * Refers to transactions or relationships between two businesses, such as a manufacturer and a wholesaler or a supplier and a retailer. | ||
- | |||
- | * **B2C (Business-to-Consumer)** | ||
- | * Refers to transactions or relationships between a business and individual consumers, where products or services are sold directly to the end consumer. | ||
- | |||
- | * **Brand Equity** | ||
- | * The intangible value and perception associated with a brand, including its reputation, customer loyalty, and overall brand strength in the market. | ||
- | |||
- | * **Branding** | ||
- | * The process of creating a distinct and memorable identity for a product, company, or organization through the use of unique visual elements, messaging, and positioning. | ||
- | |||
- | ===== C ===== | ||
- | |||
- | * **Call to Action (CTA)** | ||
- | * A statement or prompt that encourages the audience to take a specific action, such as clicking a button, making a purchase, or signing up for a service. | ||
- | |||
- | * **Churn Rate** | ||
- | * The rate at which customers discontinue or cancel their subscription or relationship with a company, often used as a measure of customer attrition or dissatisfaction. | ||
- | |||
- | * **Competitive Analysis** | ||
- | * The process of researching and evaluating direct and indirect competitors to identify their strengths, weaknesses, strategies, and market positioning to gain a competitive advantage. | ||
- | |||
- | * **Content Marketing** | ||
- | * A strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It aims to build brand awareness, establish authority, and drive customer action. | ||
- | |||
- | * **Content Strategy** | ||
- | * A plan and approach for creating, distributing, | ||
- | |||
- | * **Conversion Funnel** | ||
- | * The step-by-step journey that a potential customer takes from initial awareness to making a purchase or completing a desired action, with each stage designed to guide and optimize conversions. | ||
- | |||
- | * **Conversion Rate** | ||
- | * The percentage of website visitors or leads who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. | ||
- | |||
- | * **Conversion Rate Optimization (CRO)** | ||
- | * The process of optimizing various elements of a website or marketing campaign to increase the percentage of visitors who convert into customers or take a desired action. | ||
- | |||
- | * **Customer Acquisition Cost (CAC)** | ||
- | * The total cost incurred to acquire a new customer, including marketing expenses, sales efforts, and any associated resources or investments. | ||
- | |||
- | * **Customer Engagement** | ||
- | * The level of interaction, | ||
- | |||
- | * **Customer Journey** | ||
- | * The complete path and series of touchpoints that a customer experiences from the initial interaction with a brand to post-purchase, | ||
- | |||
- | * **Customer Lifetime Value (CLV)** | ||
- | * The projected net profit that a customer will generate throughout their relationship with a company, taking into account their repeat purchases, loyalty, and potential referrals. | ||
- | |||
- | * **Customer Persona** | ||
- | * A fictional representation of the ideal customer based on market research and data, including demographics, | ||
- | |||
- | * **Customer Relationship Management (CRM)** | ||
- | * The strategies, processes, and technologies used to manage and nurture relationships with customers throughout their lifecycle. It aims to enhance customer satisfaction, | ||
- | |||
- | * **Customer Retention** | ||
- | * The ability to keep existing customers and encourage repeat purchases, loyalty, and long-term relationships through effective customer service, personalized offers, and ongoing communication. | ||
- | |||
- | * **Customer Satisfaction** | ||
- | * The measurement of customers' | ||
- | |||
- | * **Customer Segmentation** | ||
- | * The practice of dividing customers into distinct groups based on shared characteristics or behaviors to customize marketing campaigns and communication for each segment. | ||
- | |||
- | ===== D ===== | ||
- | |||
- | * **Data Analytics** | ||
- | * The practice of examining and interpreting data to uncover patterns, trends, and insights that inform business decisions and improve marketing strategies. | ||
- | |||
- | ===== G ===== | ||
- | |||
- | * **Gamification** | ||
- | * The integration of game elements, such as challenges, rewards, and competitions, | ||
- | |||
- | * **Guerrilla Marketing** | ||
- | * An unconventional, | ||
- | |||
- | ===== I ===== | ||
- | |||
- | * **Influencer** | ||
- | * An individual or group with a significant online presence and influence within a particular niche or industry, capable of impacting opinions, behaviors, and purchase decisions of their followers or audience. | ||
- | |||
- | * **Influencer Marketing** | ||
- | * A marketing strategy that involves collaborating with influential individuals or social media personalities to promote products or services and tap into their engaged audience on social media or other platforms. | ||
- | |||
- | |||
- | ===== K ===== | ||
- | |||
- | * **Key Performance Indicator (KPI)** | ||
- | * Specific metrics or data points used to measure the success and performance of marketing campaigns, such as conversion rates, click-through rates, or social media engagement. | ||
- | |||
- | ===== L ===== | ||
- | |||
- | * **Landing Page** | ||
- | * A standalone web page specifically designed to a capture visitor' | ||
- | |||
- | * **Lead Generation** | ||
- | * The process of attracting and capturing potential customers' | ||
- | |||
- | ===== M ===== | ||
- | |||
- | * **Market Penetration** | ||
- | * The strategy of increasing market share or expanding into new markets with existing products or services, typically through aggressive pricing, promotion, or distribution. | ||
- | |||
- | * **Market Research** | ||
- | * The process of collecting and analyzing data about a specific market, including customer preferences, | ||
- | |||
- | * **Market Segmentation** | ||
- | * The process of dividing a larger market into smaller segments based on common characteristics, | ||
- | |||
- | * **Market Share** | ||
- | * The percentage or portion of the total market that a company or product controls or captures, indicating its relative strength and position in the industry. | ||
- | |||
- | * **Marketeer** | ||
- | * A term that is sometimes used to emphasize a person' | ||
- | |||
- | * **Marketer** | ||
- | * Anyone involved in marketing activities, including professionals working in marketing departments, | ||
- | |||
- | * **Marketing** | ||
- | * The strategic process of identifying, | ||
- | |||
- | * **Marketing Automation** | ||
- | * The use of software and technology to automate repetitive marketing tasks, such as email campaigns, social media scheduling, and lead nurturing, to streamline workflows and improve efficiency. | ||
- | |||
- | * **Marketing Funnel** | ||
- | * A visual representation of the customer journey from awareness to conversion, typically divided into stages such as awareness, consideration, | ||
- | |||
- | * **Marketing Mix** | ||
- | * The combination of product, price, place (distribution), | ||
- | |||
- | * **Mobile Marketing** | ||
- | * Marketing activities and strategies specifically designed and optimized for mobile devices, including mobile apps, responsive websites, and SMS campaigns. | ||
- | |||
- | * **Motivation** | ||
- | * The driving force behind individuals' | ||
- | |||
- | |||
- | ===== N ===== | ||
- | |||
- | * **Niche** | ||
- | * A distinct and specialized segment within a broader market that caters to a specific audience with unique interests, needs, or characteristics. | ||
- | |||
- | ===== O ===== | ||
- | |||
- | * **Omnichannel Marketing** | ||
- | * A strategy that provides a seamless and integrated customer experience across multiple channels and touchpoints, | ||
- | |||
- | ===== P ===== | ||
- | |||
- | * **Passive Income** | ||
- | * Refers to the generation of revenue or income that requires minimal ongoing effort or active involvement from the marketer once the initial setup is complete. It is income that is earned on a regular basis without requiring continuous or direct active participation in marketing activities. | ||
- | |||
- | * **PPC (Pay-Per-Click)** | ||
- | * An advertising model where advertisers pay a fee each time their ad is clicked. Commonly used in online advertising platforms like Google Ads. | ||
- | |||
- | * **Public Relations (PR)** | ||
- | * The practice of managing and maintaining a positive public image and reputation for a company or brand through strategic communications, | ||
- | |||
- | ===== R ===== | ||
- | |||
- | * **Retargeting** | ||
- | * A marketing technique that involves displaying targeted ads to individuals who have previously visited a website or shown interest in a product or service, aiming to re-engage and convert them. | ||
- | |||
- | * **Return on Investment (ROI)** | ||
- | * A measure of the profitability and effectiveness of a marketing campaign or investment, calculated by comparing the cost of investment to the generated revenue or desired outcomes. | ||
- | |||
- | ===== S ===== | ||
- | |||
- | * **Search Engine Optimization (SEO)** | ||
- | * The practice of optimizing a website' | ||
- | |||
- | * **Social Media Marketing** | ||
- | * The use of social media platforms, such as TikTok, Clapper, Facebook, Instagram, or Twitter, to promote products, build brand awareness, and engage with customers. | ||
- | |||
- | * **Search Engine Results Page (SERP)** | ||
- | * The page displayed by a search engine in response to a user's search query. It includes organic search results, paid advertisements, | ||
- | |||
- | ===== T ===== | ||
- | |||
- | * **Target Audience** | ||
- | * The specific group of individuals or customers that a marketing campaign aims to reach and engage with its products or services. | ||
- | |||
- | ===== U ===== | ||
- | |||
- | * **Unique Selling Proposition (USP)** | ||
- | * The distinctive and compelling factor that sets a product, service, or brand apart from competitors and provides a clear value proposition to customers. | ||
- | |||
- | ===== V ===== | ||
- | |||
- | * **Viral Marketing** | ||
- | * A marketing technique that aims to spread and amplify a message or content rapidly through social sharing, often leveraging unconventional or highly shareable content. | ||
- | |||
- | |||
- | |||
- | <WRAP round info> | ||
- | **Affiliate Marketing Disclosure** | ||
- | |||
- | The WESTbase Wiki is supported by its users. Our tool, resource, and software recommendations are of two types: free and paid. The posts and articles you read may contain affiliate links. This means that if you use these links to buy anything or sign up for a service, we can receive an affiliate commission at no additional cost to you. In certain cases, when stated, you might also be eligible for a discount. | ||
- | </ | ||
westbase/glossary.1694379011.txt.gz · Last modified: 2023-09-10 20:50 by dawarner